Cookie Policy
As of December 2, 2019
This cookie policy applies to this website of the Mühlbauer corporation mentioned in the legal notice.
When you visit Mühlbauer websites, information is stored on your device in the form of a "cookie". Cookies are small files that are stored on your device and that store certain settings and data for exchange with our pages via your browser.
Cookies allow us, for example, to adapt a website to your interests or to save your password on your device so that you do not have to reenter it each time. Generally we do not collect any personal data through the use of cookies, unless you have given us corresponding consent.
If you do not want us to recognize your device, please adjust the settings of your web browser to delete cookies from your device, block all cookies or warn you before a cookie is stored. A brief guide on how to do this can be found below.
Please note that certain features of our web pages may no longer work or may no longer work properly without cookies.
Categorization of cookies
Depending on their function and purpose, cookies can be divided into four categories: Essential Cookies, Performance Cookies, Functional Cookies and Cookies for marketing purposes.
Essential Cookies
are required so that you can navigate on the Mühlbauer web pages and operate the basic features of the website, such as the assignment of anonymous session IDs to bundle several related queries to a server.
Performance Cookies
collect information about the usage of our websites, e.g. used web browser and operating system, domain name of the website you came from, number of visits, average time spent, pages viewed.
These cookies do not store any information that allows a personal identification of the user. The information collected with the help of these cookies is aggregated and therefore anonymous. Performance cookies are used to improve the usability of a website and thus the user experience. You can object to the use of such cookies by means of an opt-out cookie (see section "Managing cookies" below).
Functional Cookies
enable a website to store provided information (such as user name, language selection or your location) and offer enhanced, more personalized features to the user. Functional cookies are also used to enable requested features such as playing videos.
Cookies for marketing purposes
are used to offer more targeted content relevant to the users and adapted to their interests. They are also used to limit the frequency of appearance of an ad and to measure and control the effectiveness of advertising campaigns. They register whether you have visited a website or not as well as which content has been used. This information may be shared with third parties, e.g. advertisers. These cookies are often linked to third-party site functionalities. You can object to the use of such cookies by means of an opt-out cookie (see section "Managing cookies" below).
Managing cookies
Please note that not all of the cookies listed here may be used if you visit this website using a mobile device.
How can I disable cookies?
Below, we have compiled links that provide detailed information on how to disable cookies in popular browsers:
Mozilla Firefox
Internet Explorer
Google Chrome
Safari
Google Analytics (with anonymization function)
In our Mühlbauer online services, Google Analytics (with anonymization function) is integrated. Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about from which website a data subject has come to a website (so-called referrers), which subpages of the website have been accessed or how often and how long a subpage has been viewed. A web analysis is mainly used for the optimization of a website and for the cost-benefit analysis of online advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
Mühlbauer uses the addition "_gat._anonymizeIp" for the web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject will be shortened and anonymized by Google if our web pages are accessed from a member state of the European Union or from another state that is a signatory to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Among other things, Google uses the obtained data and information to evaluate the use of our website, to compile online reports for us, which show the activities on our web pages, and to provide other services related to the use of our website.
Google Analytics stores a cookie on the data subject's IT system. By storing this cookie, Google is enabled to analyze the usage of our website. Upon each call of one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component is integrated, the respective Google Analytics component automatically causes the web browser on the data subject's IT system to transmit data to Google for the purpose of online analysis. In the framework of this technical process, Google receives information about personal data, such as the data subject's IP address, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.
Via this cookie, personal information is stored, such as access time, the location from which the site was accessed and the frequency of visits to our website by the data subject. Each time our website is visited, this personal information, including the IP address of the data subject's Internet connection, is transmitted to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may disclose this personal data collected through the technical process to third parties.
The data subject can prevent the storage of cookies by our website at any time, as explained above, by means of a corresponding setting of the web browser used and thus permanently object to the storage of cookies. Such a setting of the web browser used would also prevent Google from storing a cookie on the data subject's IT system. In addition, a cookie stored by Google Analytics can be deleted at any time via the web browser or other software programs.
Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of this data by Google. For this purpose, the data subject must download and install a browser add-on at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. Google considers the installation of the browser add-on as an objection. If the data subject’s IT system is deleted, formatted or reinstalled at a later point in time, the data subject must reinstall the browser add-on in order to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person within his or her control, the browser add-on can be reinstalled or reenabled.
Additional information and Google's applicable privacy policy can be found at https://policies.google.com/privacy?hl=en-US and https://marketingplatform.google.com/about/analytics/terms/de/. Google Analytics is explained in more detail at https://marketingplatform.google.com/about/analytics/.
This Cookie Policy will be updated from time to time. The date of the last update can be found at the beginning of this statement.